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Finding Your Ideal Organic Traffic
Organic traffic is one of the most powerful tools in your mompreneur toolbelt. Why? Simple. Those people actually want to be there and they didn’t cost you anything (other than the time it took to get your site showing up in search results of course). Now, before you think that all organic traffic is equal, let me set the record straight. They are not.
The Organic Traffic You Don’t Want
First, let’s talk about the organic traffic that you want to avoid.
- Bouncers: This group are the people that click on site after site looking for quick answers or free stuff. They click on and off websites so fast that you’d get whiplash. They drive your bounce rates through the roof. These visitors will happen if you offer freebies without providing real content that the visitor would find useful. Choose videos that offer the content in an easy to digest format that also improves engagement.
- Lookie-loo: These visitors have no intention of purchasing anything. They could be DIYers, frugal, or just those not in the mindset to purchase. Now, if you run a blog with just ad – cents, these visitors are great. But if you want to sell a course, products, downloads, etc, they are not your ideal visitor. They may improve your bounce rate, but they do nothing for your bottom line.
The Organic Traffic You Want
Now, let’s look at the organic traffic that you want to attract.
- Active Buyers: Of course we know what this group does. They buy your stuff, now! They are actually in the market for what you are selling. This is your ideal market.
- On The Edge Buyers: This group are visitors that are considering buying, but not necessarily ready to purchase today. It may take a little bit of coaxing on your part to get them to purchase, but they are worth it.
- Passive Buyers: These visitors may have been looking for something for free, but they have the mindset to take it further if presented with the right offer.
11 Tips for Improving Your Organic Traffic
- Consistency is Key: Adding new content or updating existing content regularly is one of the best strategies for improving your organic traffic. Why is this? Simple, Google and other search engines look for new content and updated websites. This is why dynamic sights do well on searches.
- Write Content Your Market Wants: Just writing content weekly or keeping your site up-to-date doesn’t always mean improved organic traffic results. You also need to write content that keeps your market engaged and coming back for more. Repeat traffic is the best organic traffic you can ask for because they are already warm to you and your brand. This means they are more likely to purchase what you’re selling. If you have access to your market (i.e. on social media), ask them what they want to hear or know about. Ask them for topics that interest them. But if you don’t have direct access, the next 4 steps will help you with choosing topics.
- Manual Keyword Research: If you want to attract your ideal customer, keywords are a must-have. This can be done through manual keyword research. First, make a list of all relevant topics for your customers that are relevant to your business. You do this by putting yourself into your target market’s shoes and thinking about what they would look up to get to your product, service, or content. Then one by one, look through the top two to three pages of listings to see how those pages used the keywords of choice. This can help you format your content and craft your articles to fill in any gaps that the competitor may have left open that your target market would find useful.
- Related Search Terms Research: When researching the keywords mentioned above, you may notice “related search terms” at the bottom of the Google results. These are helpful to broaden your research. Take the relevant search terms and go through the manual keyword research process.
- Mix Up Head Terms and Long-Tail Keywords: Head terms are keyword phrases that are more generic, shorter (no more than 3 words in length) keywords. Long-tail keywords are longer keyword phrases that are 3 words or more.
- Leverage Google’s Keyword Planner and Google Trends: These tools must have an ad account active, but no worries. You do not have to have active ads. You can use the tools to narrow down your list of keywords to pinpoint the most active and trending keywords for your site.
- SemRush: SemRush is a powerful SEO tool that helps users improve their overall SEO, especially organic traffic. The tool is cost-effective and offers 20 Billion Keyword Opportunities, All at Your Fingertips!
- Backlinks Are Your Friend: What are backlinks? Simply put, they are links from websites to your website. Google uses these backlinks to help determine how authoritative your site is. There are two types of backlinks, follow and no-follow. It is important to have a mix of these types of links. Additionally, you want to ensure that the websites used are trusted sites and the keywords used to link back to your site are relevant.
- Update the Alt Tags, Title Tags, and Page Descriptions: By taking the time to update your Alt tags, title tags, and page descriptions, your site’s SEO improves which improves your organic ranking. Ensure that you are consistent with your keywords chosen but format them in a way that gives some variety. For example, on one page you could use organic traffic strategies and on another page, you could use strategies for improving organic traffic.
- Keep Your Website Easy to Navigate and Use: This may sound strange since it doesn’t necessarily get eyes on your site, but it absolutely keeps visitors on your site longer. And the length of time on the site improves your SEO, which improves your organic ranking. That improved ranking allows more potential visitors to view your site and helps your organic reach.
- Include Your Website Everywhere: Add your website to your social media accounts, professional networking accounts, business cards, email signatures, I mean everywhere. The more you give your site out, the better chance you have to get organic traffic.